Urban Vind frees up seats in public transport by moving crowds, helping governments tackle supply problems.
Overcrowding in public transport. It is a big issue especially in European cities with dense population. It not only causes discomfort to users, but also create monetary losses to operators due to increased maintenance costs and delays. Overcrowding also reduces the level of service significantly making public transit in a city less attractive to citizens.
We identified that overcrowding mainly occurs during the peak hours of the day. Managing the crowd during a limited set of hours (which are the peak hours) can mitigate this problem significantly. A few cities have dynamic pricing scheme to tackle this but a lot of cities are disallowed by legislation to offer dynamic pricing. Cities suffer from this and public transport operators lose a lot of money and we have validated these problems with cities and public transport operators.
We've developed a micro-incentive SaaS plug-in, powered by Urban Vind AI. This plug-in can be directly integrated in city-specific transportation apps, and provides cities the tools effectively manage and steer demand across the public transportation network. This enables them to reduce peak-hour overcrowding in public transportation.
The rewarding will be done by rewarding users with Mobility Meters, which can be redeemed by the users to get discounts on public transport tickets, public and private mobility services, coffee shops, and other services offered by our commercial partners.
Mobility Meters will primarily integrated with the ticketing application of the city's public transit network as a gray-label solution. A standalone app is developed as an option to perform small-scale pilots and improve the experience if there is no direct app available.
Urban Vind: Mobility Demand, on point.